People all over the country are fueled by Nourish Snacks. We’re constantly inspired by the passion, creativity, and drive that we see in our customers. Our “Fueled by Nourish” series highlights some of these inspirational members of the Nourish family.
We caught up with Alex Blodgett, co-founder of Cyc, and game-changer in the fitness industry, to learn how she juggles it all.
I’m a Founding Partner of Cyc, a boutique fitness company with studios currently in five states. Cyc definitely isn’t your average spin class! Our motto is “The Whole Body, The Whole Time” because we use weighted moves with small sand weights. Our “Cycologists” (what we call our trainers) lead athletes through rides with dynamic lighting schemes, curated playlists, and even live drums. Riders not only get amazing cardio, but tone their abs, arms, and shoulders at the same time. We launched in smaller markets like Austin, Texas and have now expanded to larger cities like New York City and Boston, with plans to keep growing across the US. I split my time between our 6 studios but home base, and our HQ, is downtown NYC.
You’ve had an amazing journey to success. Tell us some of your biggest milestones.
My daily role involves creating partnerships with other brands that often come to life in fun unexpected settings outside our studios. A huge milestone for us recently was our partnership with TomorrowWorld, a global EDM music festival. Keoni Hudoba, who created the Cyc method, taught rides on the festival’s concert stage. It was wild! This wasn’t just exciting for Cyc because it was an incredibly unique experience for our riders (“spinning” on the same stage as Tiesto and David Guetta? That’s once in a lifetime.), but also because it showed that people are increasingly placing an emphasis on fitness. The desire to stay healthy and build fitness into a notoriously party-centered weekend proves that you can still have fun and stay healthy and was a natural fit for Cyc.
What does a typical day look like for you?
It’s rarely in the same city, but always begins or ends with a ride at Cyc. Instead of coffee, I rely on the energy of our Cycologists to motivate me for the day (or a night out). I’m currently focused on our new charity initiative, Calories for a Cause. In our world, January is busy season and we want to capitalize on the in-studio buzz. We are partnering with Challenged Athletes Foundation. CAF provides opportunities and support to people with physical challenges, so they can pursue active lifestyles through physical fitness. The stories of success and overcoming hardship are beyond inspiring. We are hosting nationwide rides where riders will sweat alongside challenged athletes, hear their stories of triumph, and donate $1 from every ride in the program towards CAF. It’s something we are incredibly proud of and hope to raise $20,000 in eight weeks. My partner, our CEO Stephen Nitkin, has been a personal supporter for years and brought Cyc into the fold. From January 4th to February 29th, riders won’t just be riding for themselves, they’ll be riding in support of challenged athletes nationwide.
What is the most nourishing part of your job?
Seeing Cyc riders stream out of the studio together after a ride. Our athletes come out dripping in sweat and smiling. There is nothing quite like that “spin-euphoria” after knowing you’ve pushed yourself to pedal harder today than yesterday. And it’s not just in the studios. We also host monthly pop ups at nightclubs, museums, rooftops, hotels. It’s been incredible to bring the Cyc experience to these great social settings and see riders experience something they never have before. Imagine spinning outside overlooking the ocean. At Cyc, you can. We host pop ups at Gurneys Montauk Resort. Riders warm up to a live DJ and cool down to the sound of waves crashing. If we can fit bikes in a unique spot, we’ll put on the party. It’s amazing to watch relationships being built between riders. When people share a unique, motivating experience (and are offered a healthy cocktail, a motivational talk, or a chance to meet the cute guy on the bike next to them), they tend to hang out and mingle. I’ve seen spontaneous job interviews, initiated dinner dates, even watched as a group of new friends planned a trip to surf camp in Costa Rica.
How do you stay energized during a busy day?
I’m never hungry in the early mornings so I just grab a green juice, but I always crave typical breakfast foods in the afternoon. At Cyc HQ, I make my own cereal. I mix half a banana, almond milk, Monkey Love granola bites and a teaspoon of almond butter. There is no better energy booster to get through the last of my emails – and one of our rides
What is inspiring you right now?
Plain and simply – my sister. Over the past year she has overcome some significant challenges and burst through the other side. A vibrant showstopper, Caroline used to have extreme stage fright and anxiety in crowds.
Part of her journey, I’m pleased to say, was becoming a Cycologist. She didn’t tell me she was auditioning. After making it through, (I had no vote!), she completed ten weeks of intense training. She turned struggle into inspiration for our riders. She not only lost 25 lbs, but now teaches with a focus on giving our riders an outlet for all the anxiety they may be holding onto. Watching her confidently lead a Cyc ride with such humor and grace is always a bit emotional for me – and furthers my drive to introduce Cyc to new people.
Cyc is only 45-minutes of the day that people aren’t attached to their emails, the clock or social media. All cares are truly left outside. Our ride is as much a stress reliever as it is a calorie burner, and it’s our Cycologists like Caroline who lead you through to emerge rejuvenated and ready to tackle those cares you left outside.
How do you get it all done?
My Cyc Family makes it possible for me to get things done. Also, Outlook calendar alerts! I have reminders for EVERYTHING. “Leave for your meeting uptown.” “Check into your flight.” “Buy more Cinn-sational, you ran out.” “Watch the Adele skit on SNL.” I live and die by my calendar.
How do you nourish the ones you love?
I’m fully prepared to analyze a situation to death for a friend (and sometimes strangers) to help them work through a crisis. I have become the sounding board for my crew so when there is a problem – the boss is favoring your co-worker, boyfriend hasn’t introduced you to his mom, dad is suggesting you get on Tinder, I’m here to provide. They never leave without some sort of roadmap (usually on the back of a napkin, complete with Venn diagrams) to reach a solution. I once spent 4 hours straight in a booth at a coffee shop, with four different friends who happened to cycle through. As I got up to leave, a man gave me his card and asked me to call him. He thought I was a therapist. I told him to come see one of our our Cycologists.
What is your favorite Nourish Snacks flavor?
I discovered Nourish Snacks for the first time at JFK airport. I’m a popcorn addict and I bought Mr. Popular to eat on the plane in place of the Delta Biscotti. Trust me, it was a hard competition. I enjoyed it so much that when I landed I bought four more packs in the LAX terminal.